When we started working with Goodwill, it already had a great reputation. Only problem: most people thought Goodwill was only for shoppers who couldn’t afford to go elsewhere. In reality, its stores operate just like any other retail shops—and the more people buy, the more Goodwill can do to help others.

So since 1996, we’ve helped Goodwill establish itself as a store where everyone can find something. Brand names in good condition, hidden treasures, and fashion statements waiting to be made, all at low prices. As a result of our campaigns, system-wide sales and donations have grown. Which means Goodwill is now doing even more good.