Donate to elevate.

Campaign
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How Good is Made

More good than meets the eye.

You most likely know Goodwill as the place to donate (and/or buy) used items. But you’re probably unaware that the items you’re donating (and/or buying) are vital resources that Goodwill utilizes to support the education, health and employment of people in the community.

Needless to say, a lot of good was going unnoticed by the public. That’s why Goodwill of Central & Southern Indiana asked us to get the word out. And together, we’re making it clear that Goodwill isn’t just where things are donated and sold—it’s where Good is Made.

TV

“Jeans”

:30

“Lamp”

:30

“Table”

:30

Digital

Landing Page

Delivering the goods.

To maximize the message, we built a landing page that delves deeper into Goodwill’s programs and how they help people in the community.