Donate to elevate.
Campaign
/
How
Good
is
Made
More good than meets the eye.
You most likely know Goodwill as the place to donate (and/or buy) used items. But you’re probably unaware that the items you’re donating (and/or buying) are vital resources that Goodwill utilizes to support the education, health and employment of people in the community.
Needless to say, a lot of good was going unnoticed by the public. That’s why Goodwill of Central & Southern Indiana asked us to get the word out. And together, we’re making it clear that Goodwill isn’t just where things are donated and sold—it’s where Good is Made.
TV
“Jeans”
:30
“Lamp”
:30
“Table”
:30
Digital
Landing Page
Delivering the goods.
To maximize the message, we built a landing page that delves deeper into Goodwill’s programs and how they help people in the community.
Up Next
Social
Your donations power graduations. Because as a non-profit, we use our proceeds to help adult learners earn their diplomas.
As a non-profit, our proceeds help those with employment barriers find jobs. That’s how giving leads to flourishing.
As a non-profit, Goodwill uses donation proceeds to help parents raise healthier babies—which raises up an entire community.