The Good in Goodwill

It’s Right There In Our Name

Goodwill’s always been more than a store.

Since the 1930s, they’ve been supporting central and southern Indiana by providing jobs, education and economic benefits. But most people just know Goodwill for their retail stores and donation centers. With big changes in shopping during 2020, they wanted to highlight how their other initiatives all come together to serve the community.

So we built a campaign to highlight everything they do, from helping adults finish high school to supporting new moms and their families—and, of course, finding new life for old clothing, furniture and more. So now everyone knows: Goodwill does all kinds of good things. After all, it’s right there in their name.


“Uplifting People”


“Good in Everyone & Everything”


“Keep It Going”


“Positive Energy”