Good Cause

Goodwill’s not just a donation center.

Sure, everybody knows it’s a great place to drop off the stuff that’s been gathering dust in your attic. But it’s so much more than that. It’s also the best place to find furniture, brand name clothing and household items—all in good condition at low prices. And every time you support Goodwill, you’re also supporting job training and mentorship in your community.

We worked with Goodwill of Central and Southern Indiana to get the word out about everything Goodwill stores have to offer. As a result, system-wide sales and donations in Indianapolis grew five-fold. And since 1996, over 90 markets across the United States and Canada have syndicated the campaign, increasing Goodwill’s sales, donations and impact.