Food for thought about food marketing.
Everybody’s gotta eat. So how do you get them eating your brand?
Sure, food’s on the first tier of Maslow’s hierarchy. But when it comes to restaurants, consumer decision-making is far more complex (and irrational) than satisfying a primal urge. We’ve spent years studying what it takes to get diners in the door, then doing just that for our clients.
Along the way, we’ve learned a lot. What works. What doesn’t. What words have been so horrendously overused they should be banned from advertising for the rest of time. And since we’ve never been ones to gatekeep knowledge, we wrote a book to share all we’ve learned. Now, everything we know can be everything you know.