Food for thought about food marketing.

Everybody’s gotta eat. So how do you get them eating your brand?

Sure, food’s on the first tier of Maslow’s hierarchy. But when it comes to restaurants, consumer decision-making is far more complex (and irrational) than satisfying a primal urge. We’ve spent years studying what it takes to get diners in the door, then doing just that for our clients.

Along the way, we’ve learned a lot. What works. What doesn’t. What words have been so horrendously overused they should be banned from advertising for the rest of time. And since we’ve never been ones to gatekeep knowledge, we wrote a book to share all we’ve learned. Now, everything we know can be everything you know.

Reviews, how-tos and what-not-to-dos. Dive into the advice and insights every restaurant marketer needs.

Placeholder Image? SE On White

Selling Eating: Second Edition

A primer on restaurant marketing that proves its possible to make your food sound delicious without actually using that word.