Find something cool.
Make it cooler.
Campaign
/
Craft
Your
Look
Goodwill aisles are full of fashion finds. And not just off-the-rack ones.
They’re also the best place to find unexpected raw materials. To prove it—and boost Goodwill’s fashion cred with shoppers—we partnered with PATTERN magazine. Together, we sent six artists and designers on a mission to Goodwill. Their assignment? Find a piece (or several) that inspires you and transform it.
Some painted textiles; some ripped out seams and re-assembled. One created an ornate 18th-century-style gown worthy of Marie Antoinette. Though their methods varied, the end result was the same: an old-made-new creation that showcased all the creative potential waiting to be found at Goodwill.
Video
“Craft Your Look”
0:30
“Meet the Designer – Beck”
0:30
“Craft Your Look”
0:15
“Meet the Designer – Yemi”
0:30
Social
goodwillindyJust to show the possibilities, we asked artists and designers to shop at Goodwill, and make something beautiful from their finds. #staytuned #fashioninprogress #craftyourlook (@bethbennettcoutureartvintage)
goodwillindyPlay fashion designer. Then play fashion model. #goodwillfinds #fallfashion #craftyourlook (@stylenspire)
goodwillindyWatch the "making of" video for this dress and other great projects at goodwillindy.org. #goodwillfinds #craftyourlook (@bckjnes)
goodwillindyRaw materials from Goodwill = unleashed creativity. #goodwillfinds #DIY #craftyourlook (@bethbennettcoutureartvintage)
goodwillindyFind cool stuff. Make cooler stuff. Craft your look at Goodwill. #goodwillfinds #craftyourlook #fallfashion (@stylenspire)
goodwillindyWhen you get your raw materials from Goodwill, you can afford to experiment - dive in! Post your project. #goodwillfinds #DIY #craftyourlook (@mo_gio)