We help brands take a stand.
A lot of brands don’t know what they stand for. Either they stand for nothing—or they try to stand for so many different things that their messages get muddled. As a result, they wind up indistinguishable from everybody else in the category.
Problem is: if people don’t know what you stand for, they’ve got no reason to choose you. So we help companies find focus. We start by working with clients to discover that hard-to-pin-down idea at the core of their brands. And once we’ve found it, we help them rally around it.
We work collaboratively—with our clients and each other—to develop compelling, effective creative. The kind that looks and sounds unlike anything else in the category. It plants a stake in the ground. It comes through loud and clear in a noisy world. And it works. Because once you know what you stand for, your brand can truly stand out.
Over the past 35 years, Young & Laramore and our media division, EchoPoint, have grown our in-house capabilities to include every specialty relevant to our clients. Having everything in house means we’re able to present a consistent narrative—because it’s easiest to collaborate when you can walk over to somebody’s desk and have an actual conversation.
Brand Architecture, Brand Planning, Quantitative and Qualitative Research, including Ethnography.
Advertising, Graphic Design, Brand Identity, Photography, Videography, Motion Graphics and Video Editing.
Web Development, SEO, Mobile Apps, Experiential, Gaming and Virtual Reality.
Social Strategy, Content Creation and Community Management.
Audience Analysis, Traditional, Digital, Programmatic and Paid Search. Google-Analytics Certified.
Campaign Measurement and Evaluation, CRM Program Development.
As a creative organization, we value diversity in all forms.
We’re committed to being an inclusive and anti-racist environment where every voice is important and every employee is supported. We know we have work to do—not just in recruiting and retaining diverse talent but also in being a force for positive change in our industry.
We are developing a program to help students of color learn about our industry and help them take the first steps toward pursuing a career in advertising.
We are rebuilding our hiring process to identify and eliminate any potential barriers to people of color and recruit diverse talent more effectively.
We are educating our employees about structural racism, unconscious bias and racial equity, and we are intentionally creating a culture where people of color can thrive.