Looks worth the hunt.

The 2018 Spring Collection

At Goodwill, there’s a new collection everyday.

Since we started working with Goodwill, we’ve been driving home the message that their stores are packed with brand names at low prices. But to reach a new generation of shoppers, we needed to update the messaging. So we took a page from the fashion world playbook with our campaign for “The Goodwill 2018 Spring Collection.”

In lieu of the runway, we turned to social media, where young women do most of their shopping. We showcased pieces from the collection (a.k.a., whatever we happened to find at Goodwill). Then we launched a scavenger hunt for specific high-fashion items hidden throughout stores, getting shoppers on the lookout for Goodwill finds.