Want to know homeowners?
Sit down at their kitchen tables.
We’re fluent in homeowner –because we’ve practiced
a lot.
For nearly four decades, we’ve been studying homeowners.
Which is to say that we’ve been in a lot of homes, met a lot of people, and sat at a lot of kitchen tables. We’ve seen mansions and apartments, farmhouses and townhouses, bachelor pads and family homes. When we pay attention to what homeowners say – and what they don’t say – we can figure out who they are.
For nearly four decades, we’ve been studying homeowners. Which is to say that we’ve been in a lot of homes, met a lot of people, and sat at a lot of kitchen tables. We’ve seen mansions and apartments, farmhouses and townhouses, bachelor pads and family homes. When we pay attention to what homeowners say – and what they don’t say – we can figure out who they are.
In other words, when the audience talks,
we listen.
And what we find is fascinating.
We heard Chris vent about his HVAC for Trane. We listened to grillmasters like Andi while we researched for Kalamazoo. We saw Sherry and Rick argue about what’s on their walls for High and Mighty – and the redder they got, the more awkward we felt. And for Pet Supplies Plus, we chatted with Charlie about his dog’s Halloween costume.
And what we find is fascinating. We heard Chris vent about his HVAC for Trane. We listened to grillmasters like Andi while we researched for Kalamazoo. We saw Sherry and Rick argue about what’s on their walls for High and Mighty – and the redder they got, the more awkward we felt. And for Pet Supplies Plus, we chatted with Charlie about his dog’s Halloween costume.
All those conversations
fuel our strategy.
Basically, where we’ve come from tells us where we’re going.
We use the spoken and unspoken truths from our interviews to figure out what homeowners really want. That turns into a strategic backbone that fuels our creative work, so when we send a message, homeowners understand it.
Basically, where we’ve come from tells us where we’re going. We use the spoken and unspoken truths from our interviews to figure out what homeowners really want. That turns into a strategic backbone that fuels our creative work, so when we send a message, homeowners understand it.
The heart of our research comes from in-person interviews.
And we’ve learned a lot from those.
Brizo
Fashion Never Stands Still
High & Mighty
Lose the Hangxiety.
American Standard
Built to a Higher Standard.
Trane
Tested to Every Extreme.
Kalamazoo Outdoor Gourmet
Nothing Else Exists
Stanley Steemer
Nobody Cleans Better than Steemer.
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