It’s what folks in the industry call “a low-interest category.” In other words, people don’t think about it until they have to. That makes it hard to get them to pay attention to a heating and cooling brand. But we took that disadvantage and used it to our client’s benefit: positioning American Standard as the brand you never have to stress over.

Their products are the most reliable ones on the market, making things easier for homeowners and dealers alike. Once an American Standard system is installed, it’s good to go—and made to last. Which means customers can go right back to not thinking about HVAC.