Delta Faucet wanted to move upmarket. But their premium label wasn’t moving in showrooms. Customers didn’t see “Delta Select” as a status symbol. To appeal to these high-end targets, the line couldn’t just be an upscale version of Delta. It needed to be a luxury brand in its own right. So we created one: Brizo.

Then we carved out a new brand identity following a simple, but transformative philosophy: Brizo isn’t a faucet company. It’s a fashion label. Complete with stunning magazine spreads, appearances at Fashion Week and high-profile partnerships with names like Jason Wu and Michael Voltaggio.

Sales grew by 24 percent in the first year. And since 2006, we’ve continued to evolve the brand—reinventing their campaigns season after season and ultimately helping Brizo grow by nearly 400 percent.