Angie’s List

Cited by TiVo as one of America’s Top Five “least fast-forwarded brand campaigns” nationally, spots for Angie’s List always tell a story—and the truth, as usual, is better than anything you can make up.

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Brizo

Having created this fashion brand, Young & Laramore is constantly developing ways to recreate it, to evolve continuously in appropriate yet surprising ways.

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Farm Bureau Insurance

Someone borrows your car. They wreck. You covered? Ten bucks says you don?t know for sure. Our research revealed no one really understands their coverage. Instead, they knock on wood. Literally.

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Goodwill

Now syndicated in over 80 markets, this campaign effectively—and, once it begins running, almost immediately—establishes Goodwill’s status as a retail store.

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P&G

This spot for Procter & Gamble captures the sense of sameness that can make the days blend together, and shows how P&G can help make one day a little different, and better, than the next.

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Scotts LawnService

Contrary to assumptions of the lawn industry, our primary research revealed that, rather than obsessing over “the perfect lawn,” most homeowners just want a decent lawn without a lot of fuss.

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Stanley Steemer

Quick, name a carpet cleaner. Thought so. This campaign elevates the already-famous Stanley Steemer technician to the status of expert (possibly all the way to fanatic).

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Steak ’n Shake

Y&L partnered with this storied “steak”burger chain when they had just over a hundred restaurants, and provided every marketing service possible for eighteen years. Company leaders (by their own account) leveraged the ads to grow past five hundred restaurants.

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Ugly Mug Coffee

Packaging, advertising, blogger relations and an identity system helped Ugly Mug Coffee appear on more than their share of grocery shelves.

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