How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. Not surprisingly, then, Schlage had a tough time staying in consumers’ minds.
Now syndicated in over 80 markets, this campaign effectively—and, once it begins running, almost immediately—establishes Goodwill’s status as a retail store.
Do you have the insurance you need? Or are you just knocking on wood, and hoping you’re protected? If your policy doesn’t cover it, you might have to live with it.
New Balance owns lacrosse equipment brands Warrior and Brine, and Y&L has created buzz for both: once with TV, then once again (and hugely) with an original app
Having created this fashion brand, Young & Laramore is constantly developing ways to recreate it, to evolve continuously in appropriate yet surprising ways.
Contrary to assumptions of the lawn industry, our primary research revealed that, rather than obsessing over “the perfect lawn,” most homeowners just want a decent lawn without a lot of fuss.
“A gift shop for everyone who isn’t everyone,” Silver in The City has a devoted fan base of shoppers and a great location in one of the city’s hippest districts. But it wanted to make new connections.
Quick, name a carpet cleaner. Thought so. This campaign elevates the already-famous Stanley Steemer technician to the status of expert (possibly all the way to fanatic).
Y&L partnered with this storied “steak”burger chain when they had just over a hundred restaurants, and provided every marketing service possible for eighteen years. Company leaders (by their own account) leveraged the ads to grow past five hundred restaurants.
