Upland Brewing

As microbrew enthusiasts become ever dizzier choosing between locally brewed options, the necessity to define the ethos of each brew becomes more important—and few brews can claim a vibe as true as Upland.

View Work  

Building Tomorrow

As an international social-profit organization and Clinton Global Initiative recipient dedicated to building schools in Uganda, Building Tomorrow’s ambitions are far-reaching, ambitious, and dependant on getting the word out.

View Work  

Schlage

How often do you think about door locks? If you’re like most people, the answer is once every seven or so years. Not surprisingly, then, Schlage had a tough time staying in consumers’ minds.

View Work  

Goodwill

Now syndicated in over 80 markets, this campaign effectively—and, once it begins running, almost immediately—establishes Goodwill’s status as a retail store.

View Work  

Farm Bureau Insurance

Do you have the insurance you need? Or are you just knocking on wood, and hoping you’re protected? If your policy doesn’t cover it, you might have to live with it.

View Work  

New Balance

New Balance owns lacrosse equipment brands Warrior and Brine, and Y&L has created buzz for both: once with TV, then once again (and hugely) with an original app

View Work  

Brizo

Having created this fashion brand, Young & Laramore is constantly developing ways to recreate it, to evolve continuously in appropriate yet surprising ways.

View Work  

Scotts LawnService

Contrary to assumptions of the lawn industry, our primary research revealed that, rather than obsessing over “the perfect lawn,” most homeowners just want a decent lawn without a lot of fuss.

View Work  

Selling Eating

Branding. Advertising. Content marketing. Food photography, kids’ programs, research, packaging opportunities—this new restaurant marketing playbook, published by Y&L, is essentially the blog Selling Eating come to life (and Amazon).

View Work  

Silver in the City

“A gift shop for everyone who isn’t everyone,” Silver in The City has a devoted fan base of shoppers and a great location in one of the city’s hippest districts. But it wanted to make new connections.

View Work  

Stanley Steemer

Quick, name a carpet cleaner. Thought so. This campaign elevates the already-famous Stanley Steemer technician to the status of expert (possibly all the way to fanatic).

View Work  

Steak ’n Shake

Y&L partnered with this storied “steak”burger chain when they had just over a hundred restaurants, and provided every marketing service possible for eighteen years. Company leaders (by their own account) leveraged the ads to grow past five hundred restaurants.

View Work  

Ugly Mug Coffee

Packaging, advertising, blogger relations and an identity system helped Ugly Mug Coffee appear on more than their share of grocery shelves.

View Work