As microbrew enthusiasts become ever dizzier choosing between locally brewed options, the necessity to define the ethos of each brew becomes more important—and few brews can claim a vibe as true as Upland.
When the lacrosse brand Brine needed to promote their equipment to a youth-oriented market, Y&L developed Shootout, a flick game that quickly became one of the App Store’s most popular lacrosse games ever.
Developed for Goodwill Industries of Central Indiana, now syndicated in over 80 markets, this campaign effectively—and, once it begins running, almost immediately—establishes Goodwill’s status as a retail store.
Building Tomorrow is a non-profit organization dedicated to creating access to quality education for students in East Africa. The problem, is that the general pubic is largely overwhelmed by the idea of “helping Africa,” because it feels like an impossible task. But, that doesn’t make it any less important. Because right now, half the world’s children without schools to attend (33 million) live in Sub-Saharan Africa.
Branding. Advertising. Content marketing. Food photography, kids’ programs, research, packaging opportunities—this new restaurant marketing playbook, published by Y&L, is essentially the blog Selling Eating come to life (and Amazon).
Y&L partnered with this storied “steak”burger chain when they had just over a hundred restaurants, and provided every marketing service possible for eighteen years. Company leaders (by their own account) leveraged the ads to grow past five hundred restaurants.