Pride, amplified.
Hotel Tango welcomes all.
And that spirit is exemplified in their support of the LGBTQIA+ community. Every year, they celebrate Pride Month by releasing a special, limited-edition bottle design for their craft Vodka. For every bottle sold, they donate $1 to the Modern Military Associate of America, the nation’s largest organization of LGBTQIA+ service members, military spouses, veterans, their families, and allies.
This year, Y&L collaborated with Brazilian artist Jun Ioneda to create a design that captures the idea of “Fervo é Luta,” a saying in Brazil among the LGBTQIA+ community that loosely translates to “To party is to fight/resist”—a reminder to be strong and serious about the struggle, but also to enjoy life at its best. The result is a joyous spirit in every sense of the word—one that lives on the bottle and beyond.
Packaging
Digital
AR Experience
Bringing the party to the bottle.
Jun Ioneda’s figures embody the joy and resistance of Pride—so much so that you can almost see the characters dancing on the bottle. So we thought: Why not bring the party to life? Using open-source WebAR triggered by a QR on the tag, we created an AR experience to draw consumers into the spirit.
Social
hoteltangodistilleryPride just got even more colorful. Introducing this year’s limited-edition @hoteltangodistillery Pride vodka bottle, created with the incomparable @ionedajun.
hoteltangodistilleryRaise a glass to being loud and proud in who you are. We designed this year’s limited-edition @hoteltangodistillery Pride vodka bottle with the help of @ionedajun.