The blended art of sours.

Campaign
/
Upland Sours

When Upland started brewing sours, the style wasn’t popular in America.

Their barrel-aged batches tasted more like something you’d find in Belgium than in the U.S. But Upland’s brewers knew people would love the intensely tart style—if only they could be convinced to give it a try. So as Upland grew its program, Young & Laramore helped introduced their passion project to a wider audience.

Since craft beer drinkers pride themselves on their elevated palates, we needed to prove that Upland Sours are among the finest ales in the world. Our campaign, featuring blended abstract artwork from illustrator Michael Cina, celebrates the careful blending of flavors in every batch—and the discerning tastes of those who drink them.

Print

Placeholder Image Upland Upland Sours Sour Reserve Poster Print
Placeholder Image Upland Upland Sours Revive Poster Print
Placeholder Image Upland Upland Sours Hopsynth Poster Print
Placeholder Image Upland Upland Sours Darken Poster Print
Placeholder Image Upland Upland Sours Family Poster Print
Placeholder Image Upland Upland Sours Cherry Poster Print

Packaging

Placeholder Image Upland Upland Sours Packaging Packaging
Placeholder Image Upland Upland Sours Blackberry Packaging
Placeholder Image Upland Upland Sours Darken Packaging
Placeholder Image Upland Upland Sours Hopsynth Packaging
Placeholder Image Upland Upland Sours Ignite Packaging
Placeholder Image Upland Upland Sours Iridescent Packaging
Placeholder Image Upland Upland Sours Revive Packaging