Which is why Upland Brewing Company has always done so well in Indiana. Those in the area know Upland as one of the oldest, most dedicated craft breweries around.

But outside the state, the brand didn’t have the same name recognition. So we worked with Upland to tell their story and claim the authority of their craft brewing roots.

The new identity and packaging we created resonated with craft beer drinkers. In fact, it boosted overall package sales by 40%. And in the years since, we’ve worked with Upland on three separate product lines—helping them build a reputation bigger than their geography. Locals have always known Upland makes good beer. Now everybody outside the Midwest knows it, too.