This isn’t
Flyover Country beer.

Campaign
/
The Other Midwest

If you don’t expect good craft beer from the Midwest, you don’t know The Other Midwest.

True, Upland Brewing Company is located in the middle of the Midwest. But it’s not the conservative, middle-America small town you might be picturing right now. Upland’s hometown of Bloomington, Indiana, is a haven of progressive, independent thinkers. It’s the kind of place that gives birth to great ideas. And great beer.

So we helped Upland claim their roots in “The Other Midwest.” An updated logo, packaging and identity system captured the laid-back, yet forward-thinking ethos of Bloomington. Judging by the 40% increase in in-store sales, it resonated with craft beer drinkers. And as for Upland, they loved it so much, they made a special Young & Laramore brew to say thanks.

Packaging

Placeholder Image Upland The Other Midwest Upland Brewing Co Packaging Packaging
Placeholder Image Upland The Other Midwest Upland Wheat Ale Packaging
Placeholder Image The Other Midwest Packaging Dragonfly Ipa
Placeholder Image The Other Midwest Packaging Campside Session Ale
Placeholder Image The Other Midwest Packaging Bad Elmers Porter
Placeholder Image The Other Midwest Packaging Helios Pale Ale
Placeholder Image The Other Midwest Packaging The Welcoming Committee
Placeholder Image Upland The Other Midwest 24 Pack Packaging

Print

Placeholder Image The Other Midwest Print Settlers
Placeholder Image The Other Midwest Print Official
Placeholder Image The Other Midwest Print Map

In-Store

Placeholder Image The Other Midwest Pintglass Glassware
Placeholder Image The Other Midwest Growler Glassware
Placeholder Image The Other Midwest Snifter Glassware