Addicted to progress.

Campaign
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Let’s Go Again

Think tennis meets ping pong, and you’ve got pickleball.

It’s highly addictive—play once, and you’re hooked. Which is why it’s now the fastest growing sport in the world, one with competitive athletes of all ages. As the game gets younger, the leading paddle brand, Paddletek, needed to evolve to reach a new generation. So Y&L reshaped the brand with a fierce, athletic edge. New logo, new paddle designs, new website, the works.

We channeled that addictive feeling with our tagline: “Let’s Go Again.” It became a rallying cry to keep swinging, keep playing and keep getting better. Since the highest ranked pros play with Paddletek, we put them front and center in the launch campaign. And we drove home the message that the best players in the world trust Paddletek to take their game to the next level.

Identity

Placeholder Image Lets Go Again - full logo - Identity
Placeholder Image Lets Go Again - P only logo - Identity

Print

Placeholder Image Lets Go Again - Kyle Yesterday is just a benchmark - print
Placeholder Image Lets Go Again - Irena Outplay outsmart outlast outdo - print
Placeholder Image Lets Go Again - Dave The losses leave you hungry. The wins, even hungrier - print
Placeholder Image Lets Go Again - Scott There are no personal bests. Only best yets  - print
Placeholder Image Lets Go Again - Leigh The come up doesn't come easy  - print
Placeholder Image Lets Go Again - Anna If you think I'm good now, keep watching  - print
Placeholder Image Lets Go Again - Catherine It's only my record until I rewrite it  - print
Placeholder Image Lets Go Again - All Athletes Addicted to progress  - print

The Team

Placeholder Image Let's Go Again - The Team - Photography

Design

Placeholder Image Let's Go Again - Yellow Paddles Front and Back  - Packaging
Placeholder Image Let's Go Again - Full Paddle Lineup Multicolored - Packaging
Placeholder Image Let's Go Again - Pro Series Paddles Multicolor - Packaging
Placeholder Image Let's Go Again - Yellow paddle with hanger packaging - Packaging

Catalog

Placeholder Image Let's Go Again - Magazine Catalogue spread - Packaging
Digital

Elevating their game.

We marked the new era of Paddletek with a redesigned website, highlighting the tech behind each model to make it easy to find the right paddle for you.

Social