Every swing counts.

Every Swing

The game of baseball is a grind.

The hours in the batting cage, the early morning practices, the at-bats where the only thing you come away with is a lesson to lay off the high heat. But every moment you put in makes a difference. That’s why Louisville Slugger delivers, swing after swing after swing.

We drove that message home with our campaign for Louisville Slugger’s 2018 lineup and reinforced it with daily social content. Each bat is designed with different strengths and playing styles in mind—from the lightning-quick Solo 618 to the powerfully complete Prime 918. Which means no matter what your style of play, it makes every swing count.


“Every Swing”