Girls who swing Slugger,
Louisville Slugger stands for hard hits and
But sometimes people think it just means baseball. Slugger wanted to prove that its fastpitch lineup is just as solid. And more importantly, that fastpitch players are just as tough as the guys.
We created new social media profiles to target their female audience more directly. We packed their feeds with killer photography, partnered with members of the USA Softball team and used the #SheSwingsSlugger hashtag to highlight strong, confident women.
The fan response was overwhelming. Within the first 16 months, the brand’s Instagram racked up half a million organic engagements, and players picked up the hashtag #SheSwingsSlugger, tagging their own posts and proudly showing the world just how powerful girls who swing Slugger are.
sluggerfpLittle something new for ya. The 2018 #Xeno drops next week.
sluggerfpCame to crush it. #XENO
sluggerfpEye poppin’ and show stoppin’. Build your #CustomLXt at the link in our bio.
sluggerfpBack in blue. The all-new 2019 #XENO available now at Slugger.com.
sluggerfpSweet hits. Salty pitchers. #CustomLXT
sluggerfpEat. Sleep. Swing. Repeat. #SheSwingsSlugger #GeuxTigers
sluggernation🌹 are red, 🎩 are black. There’s no fastpitch emoji. 💜 if that’s whack. #ValentinesDay #CustomLXT
sluggerfpGot your back. #XENO
sluggerfpMore tech to stack the deck. Meet our 2018 bats.
sluggerfpPower. Without a shadow of a doubt. Build this #CustomPXT at the link in our bio.
sluggerfpThe game is full of rules. But style only has one: make it yours. #CustomLXT
sluggerfpIt's baaaack. The 2018 #LXT lands June 1.