A higher caliber.

Campaign
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Lume Effects

Michigan’s homegrown market is growing.

Ever since the Great Lakes state legalized recreational cannabis, dispensaries have sprung up all over. In fact, the market’s getting pretty crowded. To stand out, Lume needed to show their strains were a cut above the rest.

We helped them do just that with a campaign befitting their carefully cultivated product. It highlights each of five Lume Effects—Dream, Recover, Unwind, Focus and Move—educating consumers on cannabis while showcasing the curated experiences available. It all comes together to prove one thing: Lume’s artisanal expertise truly elevates the high.

Photography

Placeholder Image Lume effects dream product overview
Placeholder Image Lume effects dream featured cart
Placeholder Image Lume effects recover product overview
Placeholder Image Lume effects recover featured cart
Placeholder Image Lume effects unwind product overview
Placeholder Image Lume effects unwind featured cart
Placeholder Image Lume effects focus product overview
Placeholder Image Lume effects focus featured cart
Placeholder Image Lume effects mood product overview
Placeholder Image Lume effects move featured cart

Illustrations

Placeholder Image Lume effects dream illustration
Placeholder Image Lume effects recover illustration
Placeholder Image Lume effects unwind illustration
Placeholder Image Lume effects focus illustration
Placeholder Image Lume effects move illustration

Social