A new generation of Slugger Nation.
Louisville Slugger is synonymous with baseball. But this heritage brand had to evolve to reach a new generation of athletes—kids who live not only on the diamond but also on their phones. Our team helped Slugger translate its legacy into a new era by revamping its social presence.
In the first year alone, we grew Slugger’s following by 20 percent. And when they introduced new bats, we launched the lineups with social-first campaigns that had players counting down the days till the release. Slugger’s always dominated the diamond. Now they also dominate the newsfeed.