Beyond standard issue.

Campaign
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The Unofficial Series

What happens when fine spirits go out of regs?

Veteran-owned Hotel Tango Distillery has concocted a few new spirits to add to its prestigious roster. But these new flavors—like toasted marshmallow bourbon ’Shmallow and blueberry gin Navyberry—were a little too experimental for the “official” military-inspired look of the brand’s main line.

So we teamed up with illustrator Curtis Jinkins to create The Unofficial Series. The packaging takes its inspiration from the informal side of military life: the bomber art, tattoos, and spirit of adventure that define the culture of the service just as much as dog tags and MREs.

Packaging

Placeholder Image? HT Unofficial 1
Placeholder Image? HT Unofficial 2
Placeholder Image? HT Unofficial 3
Placeholder Image? HT Unofficial 4

Point-of-Purchase

Placeholder Image? HT Unofficial 6
Placeholder Image? HT Unofficial 5