The traits that make a good Marine are the same ones that make a good distiller of fine spirits. No wonder Hotel Tango excels at their craft. A veteran-owned-and-operated distillery, they bring a level of unmatched precision and artistry to their approach.

But when we started working with them, that wasn’t coming through in their branding. So we helped Hotel Tango and its founder—a decorated Marine—tell their story. Together, we made the case that their military mindset leads to a culture of excellence. And some damn fine drinks.