Take it a glass at a time.
Campaign
/
Whatever,
Whenever.
Don’t finish everything you start.
For years, wine enthusiasts have been trapped by the “whole bottle” mentality. You can’t pop the cork if you’re not gonna drink the whole thing. But Coravin’s new Pivot wine preservation system is here to change the game. It keeps open bottles fresh for up to four weeks, so you can have a glass anytime it sounds good.
To help them launch it—and usher in a new era of freedom for wine enthusiasts everywhere—we created a campaign that celebrates all the pairings you can create when you don’t have to finish the whole bottle. Like a cabernet and a loose definition of charcuterie. Or a pinot and your fifth episode of reality TV. Because now, any occasion that calls for wine can have it.
Video
“Engagement Announcement”
“Vintage Aesthetic”
“That Vegan Thing”
“Charcuterie Board”
“Reality Television”
“Red Carpet”
“Made it to Wednesday”
“Office Gossip”
“White Goes With Fish”
Print/POS
Social
coravinPairs well with: thinking you should stop scrolling Twitter, then actually stopping. Pivot keeps wine good up to four weeks, you can drink a glass of #whateverwhenever #coravinpivot
coravinPairs well with: him opening the Chardonnay on what’s clearly a Cabernet night. Now you can open both, since Pivot keeps wine good up to four weeks. Drink a glass of #whateverwhenever #coravinpivot
coravinPairs well with: when Saturday started with Rosé but then Shiraz happened. Keep any wine good up to four weeks, and drink a glass of #whateverwhenever #coravinpivot
coravinKeeps wine fresh for up to four weeks. So you can have what you want, when you want—and drink a glass of whatever, whenever. #whateverwhenever #coravinpivot
coravinKeeps wine fresh for up to four weeks. So hey, it’s all good—you can drink a glass of whatever, whenever. #whateverwhenever #coravinpivot
coravinKeeps wine fresh for up to four weeks—so there’s no bad time for “the good wine.” You can drink a glass of whatever, whenever. #whateverwhenever #coravinpivot
coravinPairs well with: when girls' night started with political discussion but ended with Carly Rae Jepsen. Pivot keeps wine good up to four weeks, you can drink a glass of #whateverwhenever #coravinpivot
coravinPairs well with: receiving an oddly-placed wink emoji. Pivot keeps any wine good up to four weeks, so drink a glass of #whateverwhenever #coravinpivot
coravinPairs well with: wondering if lipstick has been on that tooth all night. Pivot keeps any wine good up to four weeks, so drink a glass of #whateverwhenever #coravinpivot