primal to it.
Standing in front of a Kalamazoo grill is an epiphany all its own.
Five-hundred pounds of steel and bronze heated to 1,000° Fahrenheit. The glow of flames, the smell of smoke, the sight of sear marks. It’s not just the best luxury grill known to man. It’s a transcendental experience. And for the luxury consumer, the encounter itself is just as important as the craftsmanship and quality.
So we helped Kalamazoo elevate their brand by focusing on what matters to buyers: not merely the performance, but the mystique. The campaign and website bring the full experience to life with captivating visuals and copy—stripping away the scene to focus on the fiery blaze of each grill. Because when you’re in the presence of a Kalamazoo, nothing else exists.
Honoring the craftsmanship.
Kalamazoo’s redesigned website articulates the innate luxury found within its full range of products. With grilling recipes and outdoor design inspiration, it combines the functional and the aspirational for old and new consumers, as well as anyone with an eye for the exquisite.