Lose the hangxiety.

Campaign
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Designed to Be Stuck Up

Hang it up without screwing it up.

Putting stuff on the walls has always been nerve-wracking. Adhesive strips don’t hold up, and nails get real complicated real fast. So we were pretty excited when The Hillman Group came to us with a revolutionary new product that lets you hang just about anything without breaking out the toolbox.

We came up with the High & Mighty name and its tagline: “Designed to Be Stuck Up.” Then we developed a visual identity, packaging and mascot (a flying rhino to represent strength at great heights), plus TV spots and social content to get out the good news that hanging woes are a thing of the past.

TV

“Hangxiety”

1:00

Identity & Packaging

Social Content

“Ascent”

0:30

“Fat Cat”

0:30

“Gravity”

0:30

Social

Website