Lose the hangxiety.
Campaign
/
Designed
to
Be
Stuck
Up
Hang it up without screwing it up.
Putting stuff on the walls has always been nerve-wracking. Adhesive strips don’t hold up, and nails get real complicated real fast. So we were pretty excited when The Hillman Group came to us with a revolutionary new product that lets you hang just about anything without breaking out the toolbox.
We came up with the High & Mighty name and its tagline: “Designed to Be Stuck Up.” Then we developed a visual identity, packaging and mascot (a flying rhino to represent strength at great heights), plus TV spots and social content to get out the good news that hanging woes are a thing of the past.
TV
“Hangxiety”
1:00
Identity & Packaging
Social Content
“Ascent”
0:30
“Fat Cat”
0:30
“Gravity”
0:30
Social
designedtobestuckupDO NOT ENTER for free stuff. We're trying some reverse psychology. Did it work? Follow the link to enter in our bio. The bundle includes two 18" floating shelves, a hook rail, two decorative hooks, and a variety of wall hangers. #notools #sweepstakes #backtoschool #giveaway
designedtobestuckupThe first step to getting better is acknowledging you have a problem. #Hanglect #Hangcabulary #DesignedToBeStuckUp #Decorate
designedtobestuckupEver wonder why our 20lb hanger has two hooks? Wonder no more. #NoTools #WallHanger #DesignedToBeStuckUp
designedtobestuckupAdd architectural details to any space in minutes. @dominomag shows you their take using our 24" beveled bookshelf. Photos by @codyguilfoyl #SOdomino #notools #floatingshelves #plantsofinstagram
designedtobestuckupA wall hanger you install with your thumbs and holds 125lbs. You could say we're quite the catch. #notools #wallhanger #catchoftheday #fishing
designedtobestuckupThe secret to the push. Lean the base of the hanger against the wall for better leverage. #wallhanger #howtohang #notools #designedtobestuckup
designedtobestuckupThis furry figure needs more than just a sticker to stay up. Use a hanger that has experience with weight. #hangxiety #wallhanger #notools #designedtobestuckup
designedtobestuckupMake an unused space useful in a blink of an eye. But slightly long blink. Like one of those blinks you used to do in class and your head kind of bobs. And you weren’t sure how long you were out, but it was definitely less than a minute because the teacher is still on the same slide. #KitchenInspiration #FloatingShelves #KitchenDecor
designedtobestuckupYou know the feeling. We’re here to help. #Hangcabulary #designedtobestuckup #DIY #homedecor
designedtobestuckupLittle messes are no big deal with a hook rail that's strong and simple to install. #hookrail #notools #designedtobestuckup
designedtobestuckupAdd architectural details to any space in minutes. @dominomag shows you their take using our 24" beveled shelf. Photos by @codyguilfoyle #SOdomino #notools #floatingshelves #plantsofinstagram