A Little Madness
An unlikely pairing leads to unnatural wonder.
In the Invari Bath Collection, luxury fittings brand Brizo brings together two unexpected design aesthetics: the ornamental flourishes of the Edwardian Era and the practical craftsmanship of the Machine Age. The collection breaks rules and blends categories. So to unveil it—and drive demand for the launch—we built a surreal campaign that celebrates this unorthodox juxtaposition.
Together with renowned creative team Wade and Leta, we channeled the spirit of the Invari collection with otherworldly vignettes. Lush florals bring to life Edwardian decadence, while vintage artifacts recall the Machine Age. Eerie touches throughout elevate the sense of fantastical wonder. The campaign played out across print, digital and social channels, commanding attention with rich tableaus unlike anything else in the faucet category.