Beauty where you
least expect it.
When you think luxury, you probably don’t think concrete.
Yet this humble material took center stage in Vettis Concrete, the first limited edition faucet from luxury fittings brand Brizo. It’s unprecedented. It’s unexpected. It’s stunning. But it’s also unlike anything else on the market. We faced the challenge of getting high-end consumers and designers to see concrete as more than an industrial substance.
To change their perceptions, we brought to life #TheBeautyofConcrete with stunning print, digital and social content, plus a launch event at New York Fashion Week. We elevated concrete to the height of luxury and proved once again that Brizo doesn’t just embody fashion—it redefines the boundaries.
Out of Home
Emails with a personal touch.
Dynamically generated codes allowed us to tailor every email to its recipient. This personalized touch went a long way with our audience of top-tier designers.
Making impressions—and headlines.
The storytelling continued from the countdown to launch and beyond. Our social campaign scored more than 16 million impressions, generated buzz from big names like Jason Wu, Vanessa Deleon and Tommy Zung, and landed headlines on leading industry outlets, including Design Milk.