Artistry in every stitch.

Campaign
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Exuberant Beginnings

If it’s a Danes gown, every detail is perfect.

Robert Danes has been designing high-end, limited-edition womenswear for almost 30 years—catering to the likes of Oprah, Jewel and Courtney Love. From the fourth floor of Bergdorf Goodman and other luxury boutiques, he’s built a reputation for intricate bias-cut gowns that highlight feminine strength in every detail. But the brand identity of The Danes label needed a modern update.

We breathed new life into The Danes by putting Robert’s artistry at the heart of the label. The 45° diagonal line in the new logo pays homage to his bias-cut designs, while a new website and coordinating social campaign display the exquisite detailing of his gowns alongside quotes and behind-the-scenes photography that highlight his process and philosophy.

Branding

Placeholder Image The danes artistry in every stitch Logo

Video

“Collection”

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“The Daria”
“The Robin”
“The Eliza”
“The Valentina”

Website

Reimagining the lookbook

Instead of a printed book, we created a multimedia digital experience to showcase Robert’s latest collection: Exuberant Beginnings. Stunning photography and video pair elegantly with custom music from Eli Filosov, a West Coast artist. The imagery captures the fluid movement of each dress, while scrolling effects and transitions mimic the ethereal draping of the fabric.

Social

Identity

Placeholder Image The danes artistry in every stitch Biz Cards
Placeholder Image The danes artistry in every stitch Hangtag
Placeholder Image The danes artistry in every stitch Shopping Bag