Artistry in every stitch.
If it’s a Danes gown, every detail is perfect.
Robert Danes has been designing high-end, limited-edition womenswear for almost 30 years—catering to the likes of Oprah, Jewel and Courtney Love. From the fourth floor of Bergdorf Goodman and other luxury boutiques, he’s built a reputation for intricate bias-cut gowns that highlight feminine strength in every detail. But the brand identity of The Danes label needed a modern update.
We breathed new life into The Danes by putting Robert’s artistry at the heart of the label. The 45° diagonal line in the new logo pays homage to his bias-cut designs, while a new website and coordinating social campaign display the exquisite detailing of his gowns alongside quotes and behind-the-scenes photography that highlight his process and philosophy.
Instead of a printed book, we created a multimedia digital experience to showcase Robert’s latest collection: Exuberant Beginnings. Stunning photography and video pair elegantly with custom music from Eli Filosov, a West Coast artist. The imagery captures the fluid movement of each dress, while scrolling effects and transitions mimic the ethereal draping of the fabric.