Hard to pronounce.
Harder to break.
Campaign
/
Strong
Has
a
Name
Sh-luhg. Sh-laygie. Such-leg.
Not everybody knows how to say “Schlage,” but after 90 years of securing homes, businesses and anything else that needs to be protected, everybody should know what their name stands for: strength.
Our “Strong Has a Name” campaign helped Schlage claim its expertise. We created a series of ads showing just how reliable Schlage locks are, and we even locked a guy in a tiny house to prove there’s no way around a Schlage lock except unlocking it. So now everybody knows: if you want it safe, you want a Schlage. Even if you can’t pronounce it. (It’s sh-layg, by the way.)
TV
“Inspection”
0:30
“Ex-Girlfriend”
0:30
“Recommendation”
0:30
Experiential
“The Schlage Key to Strong Challenge”
3:30
Social Content
“Loot”
0:30
“Foodpix”
0:30
“Hypnotist”
0:30
“Minivan”
0:30
“Oldest Trick”
0:30
“Staring Contest”
0:30
“Cheat Diet”
0:30
“High Five”
0:30
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