Throw away the keys.

For thousands of years, mankind has been beholden to keys.

Sure, they were inconvenient and easily misplaced. But we had no choice. We needed them. Well, no longer. With the launch of Schlage’s new electronic locks, keys reign no more. And now that our homes are finally keyless, we’re entering a smarter, more convenient age: The Keyless Era.

Y&L ushered in that era—and Schlage’s new product line—with all the fanfare it deserved. We started by taking out our collective rage against keys by blowing one up, then introduced a series of spots to celebrating our newfound freedom from the tyranny of traditional locks.