Bow down, 'wiches.

Campaign
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The Grill Makes It

In a sea of mealtime mediocrity, the grill sets Penn Station apart.

Dull, humming microwaves. The depressing crinkle of foil over last night’s leftovers. The limp attempt the other guys make to warm their sandwiches without really cooking them. Compared to the grilled Philly-style subs at Penn Station, everything else falls flat.

We helped Penn Station attack these lesser forms of lunch with an ad campaign that called our competitors what they are: a mouthful of culinary compromise. We proved once and for all that East Coast subs deliver flavor other sandwiches can’t. Because the grill makes all the difference.

Radio

“Failure”
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“No Return”
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