Don’t call it a hamburger.

Campaign
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Famous for Steakburgers

We made the Steakburger famous.

When we started working with Steak ‘n Shake, they were a regional chain with about a hundred locations. Customers liked the food, but they saw the restaurant as just another burger joint. So we helped customers see an important distinction: While other places sell hamburgers, Steak ‘n Shake sells Steakburgers.

For 18 years, we drove home that message, reminding diners that Steakburgers—and everything else on the Steak ‘n Shake menu—are a cut above fast food. And as we did, our work helped Steak ‘n Shake almost quintuple its business, growing to more than 500 stores.


TV

“Barbershop Quartet Wind Machine”

0:30

“Melt Callouts”

0:30

“Shake Reflection”

0:30

“Not This One”

0:10

“Coconut Suggestion Box”

0:30

“Order To Order”

0:15

“Four for $4”

0:30

“Name Game”

0:30

“Recommendation”

0:15

“Pepper Waiter”

0:15

Out of Home

Placeholder Image? Famous For Steakburgers Weak Willed Vegetarians Ooh
Placeholder Image? Famous For Steakburgers Run Tofu Run Ooh
Placeholder Image? Famous For Steakburgers Avast Ye Mouth Ooh

Print

Placeholder Image? Famous For Steakburgers Nothings Changed Print
Placeholder Image? Famous For Steakburgers Lovely Drive Home Print
Placeholder Image? Famous For Steakburgers Halloween Milk Shakes Something Chocolate This Way Comes Print
Placeholder Image? Famous For Steakburgers Hello Print

Packaging

Placeholder Image? Famous For Steakburgers Pepper Bottles Packaging