Behind every win.
You don’t get the moments everyone talks about without the moments no one sees.
The fist pump after a hard-fought point. The paddle-tap after a killer shot. The gold medal. The championship title. In the world of competitive pickleball, none of it comes easy. Behind every moment of glory, there are a thousand hours of work.
So our latest campaign for Paddletek is an ode to the part nobody sees. The long hours. The relentless practice. The headstrong refusal to give up. It’s not just a love letter to the sport. It’s a celebration of what it takes to reach the highest levels of play. And a reminder that Paddletek is the only choice if you wanna get to the top.
Video
Digital
Bringing wins
to the web.
To mark the new campaign, we refreshed Paddletek’s website. The dynamic new photography paired with new features to improve the ecommerce experience—making winning moments for players and the brand alike.
Giving the people
what they want.
When we first relaunched the Paddletek brand, we introduced the sport’s first paddle customizer. Fans went crazy for it. With this web update, we integrated it directly into product pages and Shopify’s add-to-cart feature, making it even easier for shoppers to customize their paddles.
And even more to love.
We didn’t just rethink Paddletek’s website. We rethought their entire digital strategy, from targeted ads to the storefront, the cart and beyond. Because true athletes never stop improving. And neither does Paddletek.
Social
paddletekpickleball“Formidable” doesn’t begin to cover it. #LetsGoAgain
paddletekpickleballThe look of pure focus. #LetsGoAgain
paddletekpickleballAnother day, another chance at greatness. #LetsGoAgain
paddletekpickleballWe all gotta cool down somehow. #LetsGoAgain
paddletekpickleballSeconds to win the medal. Years to earn it. #LetsGoAgain
paddletekpickleballRepetition wins games. Repetition wins games. Repetition wins games. #LetsGoAgain
paddletekpickleballTakes work to win the title. Takes even more to keep it. #LetsGoAgain
paddletekpickleballThe best place to send the ball? The last place they expect it. #LetsGoAgain
paddletekpickleballLegends are made on empty courts. #LetsGoAgain