Spring means change
in the garden.
At Newfields, spring arrives in stages.
Over a quarter million flowers burst to life on campus, showcasing new species every week. And inside the museum, colorful new exhibits are on display around each corner. Blooms like this deserve an audience. We drew a crowd with a campaign as vibrant and ever-changing as the flowers.
Our “Hello Spring” campaign unfolded over the course of six weeks. The ads evolved in real-time to mirror the flowers and artwork on campus. And it worked: scoring plenty of social media buzz, attention from Instagram influencers and most importantly, new visitors. As the winter blahs receded, Newfields became a destination for all the sights, sounds and flavors of spring.