Superstitions are
super risky.

Campaign

Slow Knock

Horseshoes, rabbit’s feet, four-leaf clovers.

They’re all fine as knick-knacks or novelty keychains. But they shouldn’t be your insurance policy. Still, far too many people bank on having good fortune instead of making sure they’ve got the right coverage.

So we created a campaign to show just how absurd it is to rely on luck rather than Indiana Farm Bureau. Because when there’s a car parked in your living room or a tree planted halfway through your windshield, knocking on wood won’t get you much.