
Client
Farm Bureau Insurance
Stop hoping. Start knowing.
Just about everybody has insurance. But practically no one knows what their policies actually cover. Instead, they knock on wood, hoping they’re protected. So for years now, we’ve been finding creative ways to get people to stop relying on luck and start relying on Indiana Farm Bureau Insurance.
Together, we’ve done everything from Super Bowl ads to an insurance-themed arcade on wheels—letting customers know the best way to make sure you’re covered is making sure you’ve got Farm Bureau.
Campaigns

You’re Good at You
You’ve got a lot of strengths. It’s okay if they don’t include insurance.
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Start with Us
Farm Bureau is good at dealing with insurance, so you don’t have to be.
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Slow Knock
When it comes to your policy, relying on luck is a bad idea.
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Old You. Now You.
Your policy should match who you are, not who you used to be.
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Things Change
If you haven’t got Farm Bureau, your insurance probably hasn’t caught up.
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