Tough runs in the family.

Campaign
/
Born from Bulldozers

Born from Bulldozers—and built just as strong.

Caterpillar is synonymous with heavy duty work. From diggers to dozers, its iconic yellow machines move mountains and construct buildings at job sites around the world. So it just makes sense that their boots are the strongest, most durable ones out there.

We helped CAT Footwear claims this hardworking heritage. Print, out-of-home, in-store posters and social content reminded everybody that the toughest name in construction is also the toughest name in footwear. With a family tree like this one, why pick anything else?

Print

Placeholder Image Born From Bulldozers Print Construction Equipment
Placeholder Image Born From Bulldozers Print Go Ahead Look Up
Placeholder Image Born From Bulldozers Print Like A Forty Ton Excavator
Placeholder Image Born From Bulldozers Print Familytree
Placeholder Image Born From Bulldozers In Store Pelton
Placeholder Image Born From Bulldozers In Store Alaska

Out of Home

Placeholder Image Born From Bulldozers Ooh Born From Bulldozers
Placeholder Image Born From Bulldozers Ooh Same Grandpa
In the News