Home is where
the hassles are.
Campaign
/
Not
Just
a
Homeowner
The first time you buy a house, you might not know exactly what you’re getting into.
But you figure out pretty quick: it’s a lot more than you bargained for. Because you never just buy a house. You also buy all the problems that come with that house. Like that door that won’t latch. That beeping noise you can’t locate. And that weird smell you can’t seem to get rid of in the garage.
So when American Standard wanted to win over new homeowners, we knew exactly what to do. We showed stressed-out recent buyers that American Standard understands their pain—and they’re there to help. Because every house comes with problems. But if you’ve got American Standard, your HVAC system won’t be one of them.
TV
“Challenges (:30)”
“Beep (:30)”
“Window (:15)”
“Outlet (:15)”
“Bug (:15)”
“Beep (:15)”
Out of Home
Radio
“Issues”
/
“Beep”
/
Social
Up Next
Misery loves content.
To stay in front of our audience—and sympathize with their homeowner woes—we built a massive library of social content. From humor and commiseration to advice and reactions from our spokesdealer Carl, it all reinforces one key message: American Standard HVAC is the one part of your house you never have to worry about.