Unstoppable doesn’t
come easy.

Campaign
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Tested To Run

For HVAC systems that won’t give out, you need a team that won’t give up.

At the Trane testing facility in Tyler, Texas, every product undergoes rigorous trials to prove it’s worthy of this unstoppable brand name. From -40° with inches of snow to 150° with high humidity and back again.

But unstoppable doesn’t just describe the machines. For every one of these tests, there’s a team of engineers and technicians working tirelessly to make sure the products hold up. We documented their work to show the world just what makes a Trane so hard to stop: the people who stand behind every product.

TV

“Go”

0:30

“Forward”

0:30

Out of Home

Print

Radio

Our voiceover guy put up with a lot.

Freezing temperatures. Sweltering heat. Pouring rain. A Trane has to stand up to it all. And in these spots, our voiceover guy did, too.

“Attic”
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“Climate”
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“Rain”
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News