Unstoppable doesn’t
come easy.

Campaign
/
Tested To Run

For HVAC systems that won’t give out, you need a team that won’t give up.

At the Trane testing facility in Tyler, Texas, every product undergoes rigorous trials to prove it’s worthy of this unstoppable brand name. From -40° with inches of snow to 150° with high humidity and back again.

But unstoppable doesn’t just describe the machines. For every one of these tests, there’s a team of engineers and technicians working tirelessly to make sure the products hold up. We documented their work to show the world just what makes a Trane so hard to stop: the people who stand behind every product.

TV

“Go”

0:30

“Forward”

0:30

Out of Home

Placeholder Image Tested To Run Frozen Rain Ooh
Placeholder Image Tested To Run Ooh Snow
Placeholder Image Tested To Run Ooh Sound

Print

Placeholder Image Tested To Run Print Frozen Rain
Placeholder Image Tested To Run Print Sound
Placeholder Image Tested To Run Print Snow

Radio

Our voiceover guy put up with a lot.

Freezing temperatures. Sweltering heat. Pouring rain. A Trane has to stand up to it all. And in these spots, our voiceover guy did, too.

“Attic”
/
“Climate”
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“Rain”
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