Better start, better day.
In the morning, people need things: coffee, breakfast, fuel.
Sometimes they think they’ve got to go to a bunch of different places to get those things. But they don’t—because Speedway has everything you need to start the morning, all in one place and ready to go. So we set out to make Speedway part of customers’ daily ritual. Our premise was simple: Speedway is the place you go to get your day off to a good start.
We made our case by showing off everything Speedway’s got on hand. Which is a lot. Our TV and radio spots are a laundry list of everything you could possibly need in the morning, while out-of-home, digital, in-store and social content highlight individual products. We even developed a new visual identity for the campaign—complete with a Start Your Day logo and bright, bold colors to add energy to the morning. The message is clear: good mornings start at Speedway. And good mornings mean good days.