Six brands are better
than one.

Campaign
/
Soho Loft

Get everybody in the room. Then design that room.

Accent pieces don’t always get the attention they deserve. So Y&L recruited powerhouse designers from six leading accent brands—Schlage®, Delta®, Formica®, Hunter®, JELD-WEN® and KitchenAid®—to change that.

Together, they formed the ELEVATE Design Collective. For their first project, they capitalized on the buzz of New York Design Week by collaborating on a chic SoHo loft during the event. Accents took center stage in the space—and in the news. As home and lifestyle outlets covered the collaboration, accent pieces rose to the forefront of the design conversation.

Video

“Teaser”

1:36

“Brand Video”

6:30

“Reveal”

3:00

Social

Digital

News