Y&L Strategy Work for Rust-Oleum

Custom Spray 5-in-1

“Runs and Drips”
“Cueing Precision”
“Want to Know More”
“Nozzle Not First”
“Right Tool”

Krud-Kutter

“Generic Means Less Effective”
“Concentrate Justifies Price Point”
“Concentrate Means Work”
“Ready To Use”