Whispbar, a Yakima brand, makes thoughtfully designed, premium sport racks for adventure seeking car lovers. The kind of people who don’t want to compromise on the thrill of their sport, or the look and performance of their car. We created the “Uncompromised Challenge,” a social/digital sweepstakes that took place during the 2015 USA Pro Challenge Cycling race, to bring the uncompromising nature of Whispbar’s design to light. During the challenge, each day we proposed a new series of “Uncompromised” tasks to participants that were designed to correspond with a particular stage of the Pro Challenge.
We knew we wanted to capture our own photography to promote the Uncompromised Challenge—because really, what’s more uncompromised than that? So we put feet to pavement and headed out to find a shot that encapsulated strength, power and a willingness to beat the odds. And hey, we’d say we got it.