New Balance owns the lacrosse equipment brand, Warrior. And when Paul Rabil—the best player in professional lacrosse—joined Warrior’s team, we shouted that news from the rooftops. Moving quickly and working with a limited budget, we created a pair of cost-effective-yet-distinctive ads that announced the partnership and built anticipation for the brand’s newly minted Rabil Collection.
So, what’s dropping next? The detonator.