This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.
A belief Y&L maintains to this day is that consumers judge a company on every experience, not just the experiences the company offers up as part of a traditional advertising campaign. So from Day One, eighteen years ago, we got involved with every communications moment, including, for example, the label of the bottles of peppers that sat at every table. No opportunity to influence a consumer was ever wasted.