Young & Laramore

Nothing’s Changed

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

Americans love a personality so strong that it sticks to its principles in the face of trends and pressure to conform. It’s just part of the U.S.A. psychology, especially in the markets where Steak ’n Shakes tend to be located.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website