Young & Laramore

Not This One

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

Some campaigns could not have managed to find consistently fresh ways to communicate the same basic attributes of the restaurant's primary products—steakburgers and milk shakes—but that was a strength of Y&L’s versatile-yet-consistent Steak ’n Shake campaign (and the secret to its longevity).


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website