Young & Laramore

Melt Callouts

This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

By packing multiple individual ads into a single thirty-second standard commercial, Y&L managed to make it seem like Steak ’n Shake was bigger than it was, running tons of spots.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website