Young & Laramore


This storied “steak” burger and milk shake chain partnered with Y&L when they had just over a hundred restaurants. For eighteen years Y&L provided every marketing service possible, and company leaders (by their own account) relied heavily on the work to help them grow past five hundred restaurants.

When consumers are allowed to “complete” an idea, it gives them not just a sense of delight but of ownership, and identification, which results in loyalty and passion among fans. Giving people credit for understanding a cultural reference point tells them that the company is on their wavelength.


Differentiating a brand in a cluttered category: strategy, research, media planning and buying, broadcast, print, out-of-home, events, identity system, specialty collateral, digital and website